Google Ads and Meta ads in Pune
Campaigns timed to Pune’s year, from admissions to Ganeshotsav, and targeted to the student areas, IT parks or industrial belts where your customers are.
Pune’s year runs on the academic calendar
For education, coaching, PGs and student services, Pune’s year is predictable: enquiries build after board results, peak in June and July as new students arrive, and pick up again before exams. Budgets that follow this pattern go much further than flat monthly spending.
The IT belt is a different audience. Professionals in Hinjewadi, Kharadi and Baner search on their phones and compare reviews before booking anything from a clinic to a home loan.
For manufacturers in Pimpri-Chinchwad and Chakan, Google search is where buyers look for suppliers. B2B campaigns need different keywords, longer follow-up and tracking that goes all the way to the quote.
The full service, wherever you are: Performance marketing (PPC).
What you get in Pune
- 01
Season-based budgets
Spend that rises and falls with admissions and exam seasons.
- 02
Area targeting
Student areas, IT parks or industrial belts, depending on your customers.
- 03
B2B search campaigns
Supplier and product searches for manufacturers and traders.
- 04
Lead forms and WhatsApp
Simple ways for students and parents to ask questions.
- 05
Quote tracking
For B2B, enquiries tracked to the quotes and orders they lead to.
- 06
Weekly reviews
Search terms, budgets and bids checked every week.
A first campaign for a coaching institute in Kothrud
From April: search ads on specific courses and exams near Kothrud, Karve Nagar and Warje, plus "online coaching Pune" for students arriving later. A Meta campaign aimed at parents in the area, in Marathi and English, offering a free counselling session. In June, a second push aimed at new arrivals. Admissions tracked back to each ad, so next year starts with real numbers.
An illustration of how we'd approach it, not a client case study.Questions people ask
When should education businesses start ads?
Usually from April, before results, with the biggest push in June and July.
Do Google Ads work for manufacturers?
Yes, especially search ads for specific products and processes. Buyers often find new suppliers that way.
Should we target all of Pune?
Rarely. Most businesses do better targeting the areas their customers come from, like the IT belt, student areas or industrial zones.
Marathi or English ads?
Marathi often works well for parents and local families, English for students and professionals. We test both.
Other services in Pune
Or go back to digital marketing agency in Pune.
Google & Meta ads in other cities: Kolkata · Bengaluru · Delhi NCR · Mumbai · Hyderabad · Chennai
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Want to talk it through?
Book a call and tell us what’s going on with your marketing. We’ll point out where we think the quickest wins are.
Video
AI
Web
Apps
Ads
AI
SEO
SMO
Book a call
Want to talk it through?
Book a call and tell us what’s going on with your marketing. We’ll point out where we think the quickest wins are.
Video
AI
Web
Apps
Ads
AI
SEO
SMO
Book a call
Want to talk it through?
Book a call and tell us what’s going on with your marketing. We’ll point out where we think the quickest wins are.
Video
AI
Web
Apps
Ads
AI
SEO
SMO